Cape Town, 09 June 2014:
The food and hospitality industry in Africa now has a highly focused and professional event to champion and showcase it – one that also opens routes to market throughout the continent and promotes real business growth and opportunity. Food Hospitality World took place at the CTICC in Cape Town at the end of May and was a resounding success for all participants – from exhibitors to visitors and international buyers.
“Feedback from everyone involved has been really positive”, says organiser Fiera Milano Exhibitions Africa Director, Louise Cashmore. “People have made good connections into the African market and the majority of exhibitors have generated more leads than they expected.”
Klein Karoo, for example, has secured five listings with African outlets. Oakhurst Olives has connected with several serious buyers from all over Africa and, owner, Peter du Toit said he did more business in one morning than he could have hoped to have done in months of hard negotiations at Food Hospitality World. Ferrarini from Italy also did well at the show and the investment of exhibiting in Africa is just about paid off. The Western Cape Fine Foods Initiative and Food SA, which represented a total of 25 different Western Cape food products and companies, some of which had their own stands, said: “We have found the quality of contacts to be absolutely impressive. We think the organisers have done a great job in bringing the Food Hospitality World brand to our shores. It has fresh and innovative concepts – such as the Buyers Lounge and the Lion’s Den – which have helped create business linkage and enabling platforms of a very high standard. The fact that the show leads into the Good Food & Wine Show means that Food Hospitality World can only grow as the preferred trade show. It’s a real bonus to participate in both shows in one week – the new Food Week.”